With its elegant brand aesthetic and beautiful farm-sourced blooms, The Bouqs Co. gave the online flower delivery industry a makeover for the social media age. The company is best known for its monthly subscriptions and same-day flowers deliveries, but The Bouqs Co. Weddings could change that.
The Bouqs Co. paired up with IZEA for an influencer campaign highlighting the online flower retailer’s superb wedding and event services. We selected 10 lifestyle and fashion influencers who were tying the knot, sending unique bouquets, boutonnières, and more — all courtesy of The Bouqs Co. Weddings — to celebrate their upcoming big day.
Our team of creators shared 50 pieces of beautiful content, which we then promoted with a paid media push optimized toward clicks and engagements.
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Engagement
Clicks
Campaign CTR
ENG. Rate
With its elegant brand aesthetic and beautiful farm-sourced blooms, The Bouqs Co. gave the online flower delivery industry a makeover for the social media age. The company is best known for its monthly subscriptions and same-day flowers deliveries, but The Bouqs Co. Weddings could change that.
The Bouqs Co. paired up with IZEA for an influencer campaign highlighting the online flower retailer’s superb wedding and event services. We selected 10 lifestyle and fashion influencers who were tying the knot, sending unique bouquets, boutonnières, and more — all courtesy of The Bouqs Co. Weddings — to celebrate their upcoming big day.
Our team of creators shared 50 pieces of beautiful content, which we then promoted with a paid media push optimized toward clicks and engagements.
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Engagement
Clicks
Campaign CTR
ENG Rate
2.55%
ENG RATE
476K+
ENGAGEMENTS
106K+
TOTAL CLICKS
0.57%
CTR
2.55%
ENG RATE
476K+
ENGAGEMENTS
106K+
TOTAL CLICKS
0.57%
CTR
Platform
Pinterest
Blog
Instagram
Facebook
Love in Full Bloom
We partnered with fashion and lifestyle influencers who recently got engaged. They love their partners and want to share their love with the world through wedding-style content.
The entire influencer team posted organically on Pinterest, which we then boosted via our aforementioned promoted post strategy. This tactic pushed our KPIs above and beyond what was possible with organic engagement alone, adding almost 100k total paid engagements. For wedding-related content, Pinterest is the platform to reach your intended audience.
12
POSTS
2.68M+
ORGANIC IMPRESSIONS
4M+
PAID IMPRESSIONS
91K+
PAID ENGAGEMENTS
Natalia Levsina
@natalialevsina
299
Followers
Casey
@streetsbeatseats
9K+
Followers
Deddeh
@secretofdd
134
Followers
Blog Posts
Belle the Magazine did an amazing job on the blog post, going all in with a full photoshoot. This provided a wider variety of high-quality imagery to be repurposed through ContentMine™.
2
POSTS
1K+
VIEWS
804
ENGAGEMENTS
10
CLICKS
Belle The Magazine
bellethemagazine.com
Inspired By This
inspiredbythis.com/
Instagram Photo Posts
In-feed photos performed well-above industry average in terms of engagements. To make things even better, we saw a large number of clicks and engagements once we began paid promotion on the in-feed content.
8
POSTS
9.19%
ENG. RATE
455K+
IMPRESSIONS
41K+
ENGAGEMENTS
Helen Wu
@hwuwu
85K+
Followers
Eric Goldie
@ericgoldie
152K+
Followers
Olga Slesarenco
@allbuenothingsoli
171K+
Followers
Instagram Stories
The frames our influencers created helped share the story and message of The Bouqs Co. Weddings beyond our audience’s Instagram feeds. Engagement metrics include swipe-ups, shares, replies, profile visits, and sticker taps.
22
FRAMES
7.76%
ENG. RATE
142K+
IMPRESSIONS
11K+
ENGAGEMENTS
Rachel Iwanyszyn
@jaglever
427K+
Followers
Casey
@streetsbeatseats
9K+
Followers
Facebook Posts
The majority of creators shared their content on Facebook. Our Facebook strategy was to expose The Bouqs Co. Weddings to an audience outside our younger target demographic, and our creators connected with that audience, who engaged, clicked, liked, and shared their content hundreds of times.
6
POSTS
13.85%
ENG. RATE
2K+
IMPRESSIONS
279
ENGAGEMENTS
Deddeh
@secretofdd
134
Followers
Helen Wu
@hwuwu
85K+
Followers
Rachel Iwanyszyn
@jaglever
427K+
Followers
“This bouquet is just dreamy!”
Consumer engagement shows that followers are moving lower through the funnel.
We Brought the Flower Power
IZEA partnered with The Bouqs Co. to generate buzz around their budding wedding and events division. Recently engaged influencers shared farm-fresh bouquets and boutonnieres from The Bouqs Co. Weddings with their followers—to fantastic results.
The 50 pieces of content received 476K engagements and 106K clicks, reaching 15.65 million users across multiple blogs, Instagram, Facebook, and Pinterest. Our promoted post goals were not only met, but greatly exceeded. Promoted post clicks alone over-delivered our campaign goal by 179%.
We even enlisted an extra Instagram creator for the campaign, as well as additional Instagram story frames from our contracted influencers, both of which resulted in an over-delivery for sponsored content.
