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Sparkling Ice

It’s right there in the name: Sparkling Ice’s refreshing, carbonated beverages bring a bubbly burst of flavor to your lips—all with zero sugar.

Sparkling Ice partnered with IZEA to help college athletes stay cool off the court. We timed the campaign to run during one of the biggest events in college athletics, the NCAA’s 2022 basketball tournaments—the first since the new Name, Image and Likeness (NIL) policy became official in June 2021. We sought to leverage our influencer team to increase brand awareness and engagement among college sports fans.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagements
CTR
ENG. Rate
CPE

It’s right there in the name: Sparkling Ice’s refreshing, carbonated beverages bring a bubbly burst of flavor to your lips—all with zero sugar.

Sparkling Ice partnered with IZEA to help college athletes stay cool off the court. We timed the campaign to run during one of the biggest events in college athletics, the NCAA’s 2022 basketball tournaments—the first since the new Name, Image and Likeness (NIL) policy became official in June 2021. We sought to leverage our influencer team to increase brand awareness and engagement among college sports fans.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagements
CPC
ENG. Rate
CPE

Platforms
Instagram
TikTok

Assembling Our Influencer Team

We drafted athletes across sports who’d already built audiences as influencers, sending care packages containing Sparkling Ice drinks and branded swag for each creator to share with their followers.

Case Study Sparkling Ice Instagram Photo

@mattloucel

Case Study Sparkling Ice Instagram Photo

@rnathanparis

Case Study Sparkling Ice Instagram Photo

@angelreese10

“Superstars!!!!!”

Consumer engagement with our influencers shows that their followers are moving lower through the funnel.

Case Study Sparkling Ice Comments Intent to purchase

A Slam Dunk in March

IZEA teamed up with Sparkling Ice to help athletes stay cool and refreshed during the NCAA basketball tournament, increasing brand awareness and engagement among college sports fans on social media.

Talk with our influencer marketing experts.