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Mayvenn

Empowering Black excellence in the beauty industry, Mayvenn creates 100% virgin human hair sew-in products for beauty professionals and their clients at a reasonable price—all while providing exceptional customer support.

IZEA worked with Mayvenn to position the brand as the premier, all-inclusive hair and service destination for affordable, quality sew-in hair products and top-rated stylists.

We shipped 16 influencers hair bundles and paired them with Mayvenn-certified stylists. These influencers created 53 pieces of high-quality content sharing the install process with their audiences and demonstrating the products’ excellent quality.

Scope
Managed Sponsored Social
Video Production
Promoted Posts
Content Repurposing

KPIs
Engagement Rate
Cost Per Engagement
Impressions
Clicks

Empowering Black excellence in the beauty industry, Mayvenn creates 100% virgin human hair sew-in products for beauty professionals and their clients at a reasonable price—all while providing exceptional customer support.

IZEA worked with Mayvenn to position the brand as the premier, all-inclusive hair and service destination for affordable, quality sew-in hair products and top-rated stylists.

We shipped 16 influencers hair bundles and paired them with Mayvenn-certified stylists. These influencers created 53 pieces of high-quality content sharing the install process with their audiences and demonstrating the products’ excellent quality.

Scope
Managed Sponsored Social
Video Production
Promoted Posts
Content Repurposing

KPIs
Engagement Rate
Cost Per Engagement
Impressions
Clicks

“Partnering with IZEA was exactly what our latest influencer campaign needed. The range of photo and video content that resulted from our #MayvennGetsPersonal campaign not only supported our growing brand ethos, but engaged new users and provided fresh evergreen looks that we can utilize in the new year and beyond.”

Brittany Johnson
Senior Content Manager, Brand Marketing

Platforms
Instagram
YouTube
TikTok

Authentic Voices and Beauty Champions

The campaign’s success hinged on identifying creators with a strong, authentic focus on hair and beauty who have a powerful connection with our target demographic: African American women, ages 24-54.

Positive Purchase Intent

Consumer engagement shows that followers are moving lower through the funnel.

Mayvenn Comments

Exceptional quality. Outstanding results.

Mayvenn engaged IZEA to increase brand awareness and empower Black women to embrace their beauty on their terms. And our brand ambassadors matched Mayvenn’s superior standards.

We executed a three-month ambassador campaign to create informative, powerful, and beautifully crafted content showcasing Mayvenn’s superior quality and position in hair and beauty.

Our ambassador campaign reached over 7.4 million viewers in three months, particularly off the strength of influencers’ performances on TikTok and YouTube. We nearly quadrupled the average engagement rate for competitors in the beauty industry at 27.18%

Talk with our influencer marketing experts.