Smooth Moves
We partnered with TikTok influencers in categories like comedy and dancing to showcase their favorite f’real flavors and how they can be customized. They also shared their content to Instagram Reels.
A custom song featuring f’real was used in the posts, and content included vlogs, skits and dancing routines.
Scope
Managed sponsored social
Promoted posts
Content repurposing
Custom music
Panel studies
KPIs
Engagement
Clicks
Impressions
CPE
Smooth Moves
We partnered with TikTok influencers in categories like comedy and dancing to showcase their favorite f’real flavors and how they can be customized. They also shared their content to Instagram Reels.
A custom song featuring f’real was used in the posts, and content included vlogs, skits and dancing routines.
Scope
Managed sponsored social
Promoted posts
Content repurposing
Custom music
Panel studies
KPIs
Engagement
Clicks
Impressions
CPE
Influencer Marketing Experts
Creator content was amplified with paid media. We also conducted a Dynata panel study to gauge how viewers responded to the content.
Additionally, we provided insights from BrandGraph — our social media intelligence platform — to guide the campaign’s strategy and recommend future influencer marketing opportunities.
Platform
TikTok
Instagram Reels
Delicious Content
We hand-picked Gen Z influencers that share authentic, engaging lifestyle content.
TikTok
Creators showed how easy it is to pick up their favorite flavors in stores and use the f’real machines to DIY their milkshakes. Their 10 videos captured 1.7M views and reached nearly 12M followers.
Creator Angelica Pham took her 1.1M followers along as she visited a f’real machine to try the trending f’real milkshake she’s seen on social media. She vlogged picking her desired milkshake thickness and said she’d be back for more. Angelica’s video had 63.6% engagement rate on TikTok.
Flick
yvngflickk
2.9M+
Followers
Angelica
angelicapham
1.1M+
Followers
Carter Gallo
cartergallo
1.2M+
Followers
@yvngflickk Yall gotta try this!😮💨🔥 #ad @therealfreal #freal ♬ Rip it, Sip it, Blend It - F'Real
@angelicapham How did I JUST find this out?!? #ad @therealfreal #freal ♬ Rip it, Sip it, Blend It - F'Real
@cartergallo You guys have to give it a try!!! #ad @therealfreal #freal ♬ Rip it, Sip it, Blend It - F'Real
Instagram Reels
Our f’real creators also shared their 10 videos to Instagram Reels to reach an additional 645K followers.
Orion Sisters
@orionsistersmusic
44K+
Followers
Carissa Reese
@carissareeseee
22K+
Followers
PERRIS 😁✨
@jperrishoward
134K+
Followers
“I love f’reals”
Consumer engagement shows that followers are moving lower through the funnel.
Entertaining Content
M/H and IZEA teamed up for a video campaign promoting f’real smoothie, protein shake and milkshake products and machines to reach Gen Zers. TikTok influencers in categories from comedy to dancing to music showcased their favorite f’real flavors and how easy it is to customize their milkshakes, protein shakes and smoothies to their desired thickness.
With vlog-style, tutorial, dancing and comedy videos, IZEA and our creators over-delivered on impressions, video views, and click goals with this video campaign. The quality of the content resonated with our targeted reach and surpassed our internal benchmarks.
