The National Highway Traffic Safety Administration's Speed Campaign aims to encourage men aged 18-44 to adhere to speed limits while driving. The campaign seeks to collaborate with influencers with a significant following within this demographic. The content could be in videos or images, recounting personal experiences related to the unexpected consequences of speeding. This could involve an accident they were involved in or the loss of a friend or pet due to speeding. 

The campaign aims to highlight not only the personal impacts of speeding but also its effects on loved ones and strangers. Influencers willing to share their personal stories are encouraged to participate, with the creative approach being largely up to their discretion.