City Electric Supply is gearing up to host its biannual industry event, CES Connect 2024. A platform for networking and business development, the event offers sponsors, vendors, and attendees a chance to showcase their products and services, engage with key industry players, and enhance their brand visibility. 

The campaign seeks creators who are electricians or contractors in the electrical industry, and everyday workers who can connect with the audience. Priority markets include California, Florida, Tennessee, Texas, and Canada. (with 25k–100k followers that are willing to go to the CES event. )

The content for the campaign will be created at the CES Counter Day event on June 29, 2024, where creators will produce livestream content that will be streamed inside the event as well as capture photographs and videos for the brand's post-event use. Creators will be provided camera equipment on site to capture the livestream content.