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Visit Tampa Bay

In the late 2000s, when Florida’s biggest beer connection was the “Busch” of Busch Gardens, Tampa Bay’s burgeoning crop of microbreweries and brewpubs single-handedly put the Florida craft beer scene on hopheads’ radar. More than a decade later, Tampa Bay remains one of the Sunshine State’s best-kept secrets for foodies and craft beer lovers.

Visit Tampa Bay partnered with IZEA to share this local gem with the whole country, encouraging travel and overnight stays to people who love great brews and delicious food.

To execute, we tapped four foodie and craft beer lifestyle influencers for a social sponsorship campaign. These creators shared 19 pieces of top-notch content as they experienced Bay Crafted, a local craft beer-themed event hosted by Visit Tampa Bay.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagement
Clicks
Impressions
CPE

In the late 2000s, when Florida’s biggest beer connection was the “Busch” of Busch Gardens, Tampa Bay’s burgeoning crop of microbreweries and brewpubs single-handedly put the Florida craft beer scene on hopheads’ radar. More than a decade later, Tampa Bay remains one of the Sunshine State’s best-kept secrets for foodies and craft beer lovers.

Visit Tampa Bay partnered with IZEA to share this local gem with the whole country, encouraging travel and overnight stays to people who love great brews and delicious food.

To execute, we tapped four foodie and craft beer lifestyle influencers for a social sponsorship campaign. These creators shared 19 pieces of top-notch content as they experienced Bay Crafted, a local craft beer-themed event hosted by Visit Tampa Bay.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagement
Clicks
Impressions
CPE

“IZEA not only found amazing influencers for Visit Tampa Bay to partner with, they coordinated travel and managed content development. The video and images developed from the campaign were authentic, exciting, and truly captured the essence of the destination.”

FKQ Agency Visit Tampa Bay

Elisa DeBernardo
Account Director, FKQ Advertising

“That’s it… I’m moving to Tampa!”

Consumer engagement shows that followers are moving lower through the funnel.

Visit Tampa Bay Positive Purchase Intent

Big Wins on the Bay

Visit Tampa Bay and IZEA paired up to spread the word about the city’s award-winning microbreweries and increase travel to the Bay. And our crew of beer-loving creators pushed us above and beyond our campaign goals.

Our sponsorship campaign reached over 4.88 million followers through July and August and garnered 563K engagements on a tight $66,250 budget. The campaign’s CPE was extremely competitive, coming in at $0.11 compared with our travel/tourism vertical benchmark of $28.76.

What’s more, our influencer from outside the Sunshine State, @Atl_Bucketlist, provided the highest number of replies and engagements, indicating that authentic travel content about Tampa Bay resonates with our target audience.

Talk with our influencer marketing experts.